Services

Everything you need to get online — and keep growing.

First Impression's main focus is websites — creating new websites and optimizing existing ones — supported by management & growth, email marketing, and Google Ads. Every project begins with an inquiry so you get a plan and quote tailored to your business.

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Website Design & Launch

Main Service

Flat $500

Professional websites for new and small businesses, built from scratch — one flat fee no matter the size of the site. Planning, design, copy assistance, mobile-responsive layout, revisions, and launch.

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What's included
Website planning and structure
Homepage, About, Services, Contact and more
Custom design and branding direction
Mobile-responsive layout
Website copy assistance
Contact and inquiry forms
FAQ sections
Basic SEO and GEO/AI-search foundations
Revisions before launch
Custom domain setup when applicable
Final website launch

One flat fee — pricing doesn't increase for larger or more complex websites. The website platform's monthly fee (about $50/month, paid to the platform, not First Impression) and your domain are your own costs without a Management & Growth plan.

Website Management & Growth

$250/mo

One all-in-one monthly service: everything your website needs — updates, search improvements, analytics monitoring, monthly reporting, and your custom domain. The easy option for owners who want everything handled.

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What's included
Ongoing minor website updates
Text, photo, pricing, and service changes
Business hours, promotions, and seasonal changes
Small design adjustments
Ongoing basic SEO improvements
Keyword research and monitoring
Page title and meta-description optimization
Website content optimization
Local search optimization
Basic GEO and AI-search optimization
FAQ optimization
Google Analytics monitoring
Google Search Console monitoring
Website traffic and search-performance monitoring
Search queries when available
New pages, redesigns, and new functionality when needed
Monthly performance reports
Recommendations and continued improvements
Custom domain, included with the plan

Everything is included in the plan, including monthly performance reports. Google Ads and Email Marketing are add-ons that require this plan. Organic search growth takes time and results vary — no guarantees on rankings, traffic, leads, or sales.

Email Marketing

Starting at $100/mo

Designed marketing emails that keep your business in front of customers, leads, and subscribers.

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What's included
Email design and layout
Copywriting and subject lines
Calls to action
Basic performance tracking

Email Marketing requires the Website Management & Growth plan ($250/mo) — it's an add-on to that plan, not a standalone service.

Google Ads

$150/mo

Google Ads campaigns set up and managed for one flat monthly fee. Your advertising budget is separate from First Impression's fee — no additional setup fees.

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What's included
Initial Google Ads campaign setup
Keyword research
Advertisement creation
Weekly performance monitoring
Budget and keyword adjustments
Advertisement optimization
New campaign creation when needed, within the agreed scope
Monthly performance report

Google Ads management requires the Website Management & Growth plan ($250/mo). Ad budget is separate and paid directly to Google. Standard package covers one active Search campaign at a time. No guarantees on leads, customers, sales, or ROAS.

How it works

Every project starts with a conversation.

Submit a project inquiry and I'll review your business, follow up by email with recommendations and pricing, and we go from there. No checkout, no required phone call — just a clear plan. Project payments are simple: 50% deposit to begin, 50% due at completion.

Start Your Project

Let's build your online presence.

Tell me a little about your business and what you need. I'll review your project and follow up by email — no sales call required.