Clear terms. No surprises.

Once you review your quote and accept it, an invoice is emailed to you. It must be paid before work on your website begins. Website builds take between 3-7 days, and your photos will need to be provided before then — you send in your own business or product photos, or appropriate AI-generated photos can be used instead.

Project work begins once the 50% deposit is received. The deposit covers planning, design, and copywriting time, and it is non-refundable once work has started. This 50% / 50% structure applies to website build projects only — every other service is paid in full before any work begins.

The remaining 50% is due when the website is completed. The website is not launched, published, or handed over until the final balance is paid in full.

If the final payment isn't received within 14 days of completion, the project is paused and the site stays offline and unlaunched. All designs, content, and work created during the project remain the property of First Impression until the project is paid in full. Completed work is not transferred or published for unpaid projects.

Websites run on a third-party website platform that charges about $50 per month, paid directly to the platform — not to First Impression. Your domain is a separate cost you pay yourself, unless you're on a Management & Growth plan, where your custom domain is included. Clients paying only the one-time website build fee don't receive ongoing email marketing, SEO work, or growth reports.

Website Management & Growth, Email Marketing, and Google Ads management are billed monthly in advance, on the first of the month. Reporting and monitoring are measured in whole calendar months, so monthly services always start on a first of the month — if you sign up mid-month, your service and first billing begin on the first of the next month. Your website itself can launch as soon as it's completed — but billing and tracking for the monthly service still start on the first of the month, so a site launched mid-month isn't charged for monitoring until the first of the next month. If a monthly payment fails or goes unpaid, the service pauses until the account is current.